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Published in Association withInstitute of Public Enterprise, Hyderabad
Editor-in-Chief: R K Mishra Editor: Shital Jhunjhunwala |
| A Conceptual Framework on the Power of Consumers in Pushing Corporate Social Responsibility Towards Sustainable DevelopmentIn the contemporary world of business identified by cut-throat competition and powerful strategies, the nature and quality of CSR practices goes a long way in determining the survival and sustainability of the business. Today, consumers pay attention to the CSR records of the companies, encompassing mainly their community initiatives, while purchasing (Gildea, 1994). This shows that consumers are becoming more aware about society’s development than ever before. This article highlights how consumer can be a key driving force for CSR and subsequently pressurise business firms to go for more CSR activities that will lead to societal growth and development. Read more Enjoy FREE online access to these articles until 31st August 2015! Table of Contents: Volume 8 Issue 1, June 2015 Editor's Corner Research Papers Articles Case Study About the journal: In a highly complex and competitive world, yet with limited resources that organizations operate in, good governance is the key to their success and long term sustainability. The Indian Journal of Corporate Governance enables companies to achieve good governance by presenting the latest research, laws and guidelines on corporate governance. Read more Editorial Board l Submission Guidelines l Submit an article Sign up to stay up to date on the latest articles from IJC. |
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