20131024

IIM Lucknow Launches Advanced Program


To understand the need for Customer Relationship Management: How customer orientation impacts firm profitability and competence.
To provide the frameworks and concepts of Customer Relationship Management: Processes, programs, tools and practices.
Cross functional perspectives of Customer Relationship Management: Implementing programs and building customer oriented firms.
Managers at any level seeking to understand or looking for updating existing knowledge on Customer Relationship Management.
IT/ Service Operations/ Marketing professionals who are currently handling/ implementing/ are likely to implement Customer Relationship Management or other Customer Facing/Customer Strategy functions.
CEO's, entrepreneurs – particularly ones with companies with a significant online/B2B or repeat/renewal business model.
Graduates/Post Graduates in any discipline with minimum 3 years of work experience as on 1st December, 2013.
Duration : 6 months
Frequency : 3 hours per week
Class Schedule : Saturday (6:30 pm to 9:30 pm)