20131203

lic er.no.24

  • Introduction
    With over a billion people, India is fast becoming a global economic power. With a relativelyyouthful population, India will become an attractive insurance market over the next decades.This paper examines the Indian insurance industry. It highlights the importance of the ruralsector – where the majority of the Indians still live. It shows how the recent privatization is playingout in the market. Based on recenteconomic estimates, the paper provides projections of segments of the market for 2025.India is among the important emerging insurance markets in the world. Life insurance willgrow very rapidly over the next decades in India. The major drivers include sound economicfundamentals, a rising middle-income class, an improving regulatory framework and risingrisk awareness. The fundamental regulatory changes in the insurance sector in 1999 will becritical for future growth. Despite therestriction of 26% on foreign ownership, large foreigninsurershave entered the Indian market. State-ownedinsurance companies still havedominant market positions. But, this would probably change over the next decade. Inthe lifesector, new private insurers are bringing in new products tothe market. They also have usedinnovative distribution channels to reach a broader range of the population. There is huge inthe largely undeveloped private pension market. The same is true for the health insurance business. The Indian general insurance segment is still heavily regulated. Three quarters of  premiums are generated under the tariff system. Reinsurance in India is mainly provided bythe General Insurance Corporation of India, which receives 20% compulsory cessions fromothergeneral insurers. Finally, the rural sector haspotential for both life and generalinsurance. To realize this potential, designing suitable products is important. Insurers willneed to pay special attention to the characteristics of the rural labor force,
    • Marketing Strategies to Capture Rural India
      INTRODUCTION In recent years, rural markets of India have acquired significance, as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution, the rural areas are consuming a large quantity of ind
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    • Marketing Strategies of Mcdonalds in India
      EXECUTIVE SUMMARY Marketing is a procedure of attracting prospective customers and consumers in your products and services. However the crucial word in the above sentence is “procedure ", hence marketing incorporates researching, advertising, selling, and distributing your products or services.
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    • A Study of International Marketing Strategies That Help Firms to Achieve Competitive Advantage: Japanese Firms Being Successful in India Since 1980
      RESEARCH PROPOSAL ECP004N A STUDY OF INTERNATIONAL MARKETING STRATEGIES THAT HELP FIRMS TO ACHIEVE COMPETITIVE ADVANTAGE: JAPANESE FIRMS BEING SUCCESSFUL IN INDIA SINCE 1980 ID NUMBER : 06035100 MODULE CODE: ECP004N JAN 11-2008
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    • An in Depth Study of Marketing Strategies Followed by Marriott International Globally and in India
      SYNOPSIS In this essay the author would like to share briefly about what is marketing. What are the four P’s of marketing i.e. the marketing mix? Also discuss the need for marketing in general as well as in the hospitality sector. In this essay the author would concentrate mostly upon the ma
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    • Equity Investment & Ecnomic Growth in India (2000-2008) and Marketing Strategies of Religar
      SUMMER TRANING REPORT Project Title: EQUITY INVESTMENT & ECNOMIC GROWTH IN INDIA (2000-2008) AND MARKETING STRATEGIES OF RELIGARE Name: Chandan Parsad MBA (SEM) Roll NO. 06 Enrollment No 0061189908 Advisor: Mary Jecintha (Lecturer) CDAC Noida Supervisor: Amandeep Shaney (AVP) RELIGARE Ju
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    • Global Versus Localized Marketing Strategies
      Introduction In recent years, considerable attention has been focused on the debate over global versus localized marketing strategies for firms competing in international markets. In this assignment, we are going to analyze the debate over global versus localized marketing from a cross-cultural
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    • Retail Marketing Strategies for Un Organised Retailers
      Topic: Retail Marketing-Strategies for small unorganized retailer in the era of organized retailing. Current Status of Retailing in India The size of the retailing industry in India is estimated to be in the order of Rs. 7200 to 8100 billion (US $ 160-180 billion), with organised retailing estim
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    • Marketing Strategies: - Ford Case Sudy
      INTRODUCTION Marketing strategies varies from one market to another and from one product to another. For example the marketing strategy of Daewoo is different from Ford. The main marketing strategy of Daewoo was how to break onto the relatively mature USA market in order to become a meaningful p
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    • Nirala Marketing Strategies
      TABLE OF CONTENTS 1. INTRODUCTION 1.1 Acknowledgment 2 1.2 Executive Summary 3 1.3 Nirala
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    • Marketing Strategies of Asahi and Saint Gobain
      1. Introduction Marketing plays a very important role in the contemporary business arena. The marketing strategies of two companies in the glass industry in India are analysed on parameters such as product portfolio, pricing, positioning, advertising, distribution, etc. 2. Company Background
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    • Marketing Strategies of Bsnl
      Marketing strategies of BSNL By Shri G S Grover Director (C &M), BSNL.

    Marketing Strategies to Capture Rural India
    INTRODUCTION In recent years, rural markets of India have acquired significance, as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution, the rural areas are consuming a large quantity of ind
    Premium 2274 Words 10 Pages
  • Marketing Strategies of Mcdonalds in India
    EXECUTIVE SUMMARY Marketing is a procedure of attracting prospective customers and consumers in your products and services. However the crucial word in the above sentence is “procedure ", hence marketing incorporates researching, advertising, selling, and distributing your products or services.
    Premium 4734 Words 19 Pages
  • A Study of International Marketing Strategies That Help Firms to Achieve Competitive Advantage: Japanese Firms Being Successful in India Since 1980
    RESEARCH PROPOSAL ECP004N A STUDY OF INTERNATIONAL MARKETING STRATEGIES THAT HELP FIRMS TO ACHIEVE COMPETITIVE ADVANTAGE: JAPANESE FIRMS BEING SUCCESSFUL IN INDIA SINCE 1980 ID NUMBER : 06035100 MODULE CODE: ECP004N JAN 11-2008
    Premium 2752 Words 12 Pages
  • An in Depth Study of Marketing Strategies Followed by Marriott International Globally and in India
    SYNOPSIS In this essay the author would like to share briefly about what is marketing. What are the four P’s of marketing i.e. the marketing mix? Also discuss the need for marketing in general as well as in the hospitality sector. In this essay the author would concentrate mostly upon the ma
    Premium 5160 Words 21 Pages
  • Equity Investment & Ecnomic Growth in India (2000-2008) and Marketing Strategies of Religar
    SUMMER TRANING REPORT Project Title: EQUITY INVESTMENT & ECNOMIC GROWTH IN INDIA (2000-2008) AND MARKETING STRATEGIES OF RELIGARE Name: Chandan Parsad MBA (SEM) Roll NO. 06 Enrollment No 0061189908 Advisor: Mary Jecintha (Lecturer) CDAC Noida Supervisor: Amandeep Shaney (AVP) RELIGARE Ju
    Premium 13116 Words 53 Pages
  • Global Versus Localized Marketing Strategies
    Introduction In recent years, considerable attention has been focused on the debate over global versus localized marketing strategies for firms competing in international markets. In this assignment, we are going to analyze the debate over global versus localized marketing from a cross-cultural
    Premium 3174 Words 13 Pages
  • Retail Marketing Strategies for Un Organised Retailers
    Topic: Retail Marketing-Strategies for small unorganized retailer in the era of organized retailing. Current Status of Retailing in India The size of the retailing industry in India is estimated to be in the order of Rs. 7200 to 8100 billion (US $ 160-180 billion), with organised retailing estim
    Premium 1107 Words 5 Pages
  • Marketing Strategies: - Ford Case Sudy
    INTRODUCTION Marketing strategies varies from one market to another and from one product to another. For example the marketing strategy of Daewoo is different from Ford. The main marketing strategy of Daewoo was how to break onto the relatively mature USA market in order to become a meaningful p
    Premium 3951 Words 16 Pages
  • Nirala Marketing Strategies
    TABLE OF CONTENTS 1. INTRODUCTION 1.1 Acknowledgment 2 1.2 Executive Summary 3 1.3 Nirala
    Premium 6363 Words 26 Pages
  • Marketing Strategies of Asahi and Saint Gobain
    1. Introduction Marketing plays a very important role in the contemporary business arena. The marketing strategies of two companies in the glass industry in India are analysed on parameters such as product portfolio, pricing, positioning, advertising, distribution, etc. 2. Company Background
    Premium 2271 Words 10 Pages
  • Marketing Strategies of Bsnl
    Marketing strategies of BSNL By Shri G S Grover Director (C &M), BSNL.
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