20150402

Business Standard Limited

Dear Sir / Madam,

Business Standard, has been conducting a survey of B-Schools for the past fifteen years which is published in Indian Management, the journal of the All India Management Association. Based on very encouraging feedback from various stakeholders, we have decided to continue the project this year also. Accordingly, the sixteen survey of B-Schools is being conducted. The results will be ready by May 2014.

The response to the 2014 survey was very encouraging. A large number of B-Schools participated in the survey to make it the most comprehensive survey in India. We believe that participation in a survey of this nature gives a B-School the opportunity to take stock of its resources and to see it from a focused perspective of reaching out for excellence. It also helps B-Schools benchmark against the best in the field, find their own niche and direct their efforts to moving up the ladder. It also helps showcase the resources to the various stakeholders most objectively.

It has been always our endeavor to make the survey totally objective, unbiased and help benchmark the B-Schools in addition to providing authentic information to all the stakeholders. We have again commissioned IMRB International, the leading research agency in the country to undertake the survey.

We are enclosing a copy of the questionnaire.

We would appreciate it, if you could send the questionnaire duly completed along with the required attachments by 10th April, 2015 to 

IMRB International,
8 Balaji Estate,
Guru Ravidass Marg,
Kalkaji, 
New Delhi - 110019.
Please note
    1. There is no participation fee.
    2. Eligibility
      a. Two year full time management program leading to award of:
        i. MBA or equivalent degree by an Indian University, or
        ii. Post Graduate Diploma in Management approved by AICTE.
      b. Two batches should have passed out at the time of submission of questionnaire.
I am sure that your co-operation and participation in the survey being undertaken by us will go a long way in furthering the cause of management education in the country. The survey will be brought out in ‘Indian Management’ latest by first week of May 2015. Its findings will also be published in the Business Standard daily newspaper.

To ensure that data provided by all the participants is correct, Business Standard reserves the right to conduct a thorough audit, including but not limited to, infrastructure facilities, student data, faculty data and placement data for the information provided by participants through its own officials or by an independent agency/organization. In case, your institute is audited, we solicit your co-operation and expect you to support the officials with this audit. The finding of the audit would be final and binding on all.

We would like to reiterate that the objective to undertake this survey is purely in keeping with its mission to enhance professional management in the country. We can achieve this only through your co-operation.

With warm regards


Kunal Panchal
Group Officer - Market Development
Business Standard Limited
211/212, Sakar - 2, Ellisbridge,
Ashram Road, Ahmedabad - 380006
Tel: 91-079-26577772
Fax: 91-079-26577728
M : 09825953530
Email : kunal.panchal@bsmail.inwww.business-standard.com


(See attached file: B-school Survey 2015-Institute self audit form.docx) (See attached file: IMM Ranking 2014.pdf)




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