Management Information Systems, : Managing the Digital Firm, 12/e
| Author(s) | : | Kenneth C. Laudon |
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| Jane P. Laudon | ISBN | : | 9788131787465 | Imprint | : | Pearson Education | ©Year | : | 2013 | Release Date | : | 25/09/2012 | Binding | : | Paperback | List Price | : | INR 599.00 | Language | : | English |
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Description |
Management Information System is designed to help business students and professionals learn how to use information technologies to revitalize business processes, improve managerial decision-making and gain a competitive edge in business. This updated edition focuses on the major changes that have been made in information technology over the past two years. It provides a comprehensive and integrative coverage on a range of new technologies, information system applications, and their growing impact on business models. |
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Features | Chapter-specific features
• Chapter-opening and chapter-closing cases
• Interactive session cases with case study questions and "MIS in Action" (online activities)
• Management decision problems for application of chapter concepts to real-world business scenarios
• A "hands-on MIS project" section containing management decision problems, hands-on application software exercises and internet business skill development projects
New topics included in this edition:
• The emergence of cloud computing
• The growth of a mobile digital business platform based on smartphones
• The use of social networks by managers to achieve business standards
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| Contents | Part One Organizations, Management, and the Networked
Chapter 1 Information Systems in Global Business Today
Chapter 2 E-business: How Businesses Use Information Systems
Chapter 3 Information Systems, Organizations, and Strategy
Chapter 4 Ethical and Social Issues in Information Systems Part Two Information Technology Infrastructure
Chapter 5 IT Infrastructure and Emerging Technologies
Chapter 6 Foundations of Business Intelligence: Databases and Information
Management
Chapter 7 Telecommunications, the Internet, and Wireless Technology
Chapter 8 Securing Information Systems Part Three Key System Applications for the Digital Age
Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise
Applications
Chapter 10 E-commerce: Digital Markets, Digital Goods
Chapter 11 Managing Knowledge and Collaboration
Chapter 12 Enhancing Decision Making Part Four Building and Managing Systems
Chapter 13 Building Information Systems
Chapter 14 Managing Projects
Chapter 15 Managing Global Systems
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| About the Authors | 1. Kenneth C. Laudon is a Professor of Information Systems at New York University's Stern School of Business.
2. Jane P . Laudon is a management consultant in the information systems . Jane received her Ph.D from Columbia University ,her M.A from Harvard University. |
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