20131119

CALL FOR PAPERS

Dear Sir/Madam,

K.J. Somaiya Institute of Management Studies & Research (SIMSR) is pleased to announce the 9^thSIMSR Global Marketing Conference, to be held from Jan. 6^th to 8^th2014. The conference is being organized in academic partnership with College of Business & Public Administration, California State University, San Bernardino, USA; and Management University of Africa, Nairobi, Kenya.

The theme for the 9^th SIMSR Global Marketing Conference is "Ubiquitous Marketing: Unwired Consumers ... Rewriting Rulebooks".

Important Dates:

Extended Abstract Submission Timeline : November 27^th, 2013 ( Wednesday )

Conference Schedule:

January 6th, 2014 ( Monday ): Workshop on Services Marketing by Professor A. Parasuraman

Prof. A. Parasuraman will be conducting one-day workshop on the theme of"ACHIEVING COMPETITIVE SUPERIORITY THROUGH SERVICE EXCELLENCE AND CUSTOMER-CENTRIC TECHNOLOGIES".

Prof. A. Parasuraman ("Parsu") is a Professor and Holder of the James W. McLamore Chair in Marketing (endowed by the Burger King Corporation) and Director of PhD Programs at the School of Business, University of Miami. He obtained his Bachelor of Technology degree in 1970 from IIT-Madras and Master of Business Administration degree in 1972 from IIM-Ahmedabad, India. His Doctor of Business Administration degree, which he obtained in 1975, is from Indiana University, Bloomington, Indiana.

January 7th, 2014 ( Tuesday ): Conference Inaugural and Paper Presentation

January 8th, 2014 ( Wednesday ): Paper Presentation and Panel Discussion on“Doing Business in Africa“

Extended Abstract submission:

Abstracts are to be submitted in soft copy only on simsrglobalmktg@somaiya.edu orsimsrglobalmktg@gmail.com.

For details kindly refer to our CONFERENCE WEB LINK:

http://simsr.somaiya.edu/SIMSR/GlobalMarketingConference/HTML/

We are enclosing herewith the conference poster & guidelines for your perusal. We solicit your cooperation in kindly circulating this conference information to other faculty members, industry professionals, management & doctoral students and other interested individuals known to you.

We look forward to your active participation in making this conference a grand success.

With best regards,

Prof. Vilasini Jadhav

Assistant Professor – Marketing

Member - Conference Organizing Committee

9^th SIMSR Global Marketing Conference

Ubiquitous Marketing: Unwired Consumers ... Rewriting Rulebooks

Jan 6^th to 8^th 2014

http://simsr.somaiya.edu