New Books - December 2013!

New Books in December 2013
Buy Now	INFLUX Contemporary Art in Asia Edited by Parul Dave Mukherji, Naman P Ahuja and Kavita Singh InFlux brings together essays by leading critics and curators to examine modern and contemporary art practice and its discourses in Asia. Covering diverse regions spanning China, India, Thailand, Iran, West Asia, Pakistan, Kazakhstan, Hong Kong, Tibet, and Cambodia, the book examines their multiple modernities and the arrival of many Asias upon the contemporary art scene. Some centers have become celebrated in the international exhibition circuit and the art market, but there is also an Asia beyond their ambit, and the book throws light upon major and minor, established and emergent geographies of art. Read More... Back to top 288 pages | Paperback: Rs. 2,495.00 | 978-81-321-1597-7
Buy Now	SOCIAL MARKETING IN INDIA Sameer Deshpande and Nancy R. Lee The book, an adaptation of Nancy Lee and Philip Kotler’s highly successful book Social Marketing: Influencing Behaviors for Good 4th Edition, is structured around the ten-step marketing planning process that trains and encourages social change managers to undertake a systematic and comprehensive approach to behavior change rather than jumping to the stage of producing just ads. The book illustrates these steps and related concepts through numerous examples that are of high quality and diverse contexts. It is one of the first books to bring together excellent social marketing thoughts related to the Indian situation at one place. Read More... SAGE Response Back to top 400 pages | Paperback: Rs 595.00 | 978-81-321-1357-7
Buy Now	PROFITABLE CUSTOMER ENGAGEMENT Concept, Metrics and Strategies V Kumar The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. Read More... SAGE Response Back to top 340 pages | Hardback: Rs 795.00 | 978-81-321-1340-9
Buy Now	CIVILITY AGAINST CASTE Dalit Politics and Citizenship in Western India Suryakant Waghmore Civil society as an analytical concept is increasingly treated with suspicion in the study of politics in postcolonial societies. While engaging with Dalit struggles for civility, this book offers a critique of normative liberal assumptions of civil society and also counters the scholarship that rejects the idea and possibility of civil society in postcolonial societies. Based on an ethnography of Dalit movements in Maharashtra, this book highlights the centrality of caste in constructing localized forms and processes of civil society. The study marks a shift from perspectives that either emphasize the role of the state in shaping civil society or totally ignore the role of caste in its formation. Read More... Back to top 276 pages | Hardback: Rs. 750.00 | 978-81-321-1308-9
Buy Now	POWERLESS India’s Energy Shortage and Its Impact Sam Tranum Powerless details how much coal, oil, gas, uranium, and power the country uses, and for what purposes. It examines the quantity of these things the country produces and where. The book looks at the sizes of the gaps between supply and demand, and how the country fills them with imports. It then discusses how the shortages and resulting imports affect the country’s economy, businesses, and residents. Read More... Back to top 312 pages | Hardback: Rs. 850.00 | 978-81-321-1314-0
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