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Now for something cute!!
The folks at Smart Cars created The Dancing Traffic Light, a concept providing a fun and safe way to keep people from venturing too early into the street. They started by placing a dance room on a square in Lisbon, Portugal and invited random pedestrians to go into the box and dance. Their movements were then displayed on a few traffic lights in real time. This resulted in 81% more people stopping and waiting at those red lights.
http://www.youtube.com/watch?v=SB_0vRnkeOk