20150102

How to Write Anything



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How to Write Anything
A Complete Guide
Laura Brown
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9788130928470  608pp  2015  PB 6.75 x 9.5"
Original Publisher: W W Norton & Company
Reprinted by: Viva Books
Rs. 795.00
Price after 20% discount=Rs636
Terms applicable only on online orders/prepayment by cheque or demand draft

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Reviews:

“To author a book called How to Write Anything: A Complete Guide, you have to be foolish, delusional, or be Laura Brown, who pulls it off with grace and wisdom. Brown provides readers with an overview of the writing process—the infrastructure on which all writing is built—and specific strategies for hundreds of situations.”
—ALAN ZIEGLER
 Author of The Writing Workshop Note Book

“As a writing instructor of over thirty years, I know full well the demands upon young writers. Laura
Brown answers the tough questions on how to get started, how to craft tone for a target readership, how to develop succinct content, and how to master argumentation.”
—ROGER MARHEINE
 Assistant professor, Pasadena City College

“Laura Brown’s ability as a writing coach is unparalleled, and How to Write Anything offers the best of her guidance on business writing. Laura has a gift for helping business writers focus, refine, and develop their ideas, and express those ideas in a compelling way. Whether you are a CEO or a first-time manager, How to Write Anything will help you craft your message for the highest possible impact.”
—ROBERT C. DAUGHERTY
 Executive Chairman, Knowledge Shares

How to Write Anything is the first book I’ve seen that addresses the very core of writing for today’s digital communications channels. The lessons in this book are for everybody.”
 —MARY OLSON 
Digital Business Design and Development Pioneer


Description:

With more than two hundred how-to entries and easy-to-use models organized into three comprehensive sections on work, school, and personal life, How to Write Anything covers a wide range of topics that make it an essential guide for the whole family. You want your boss to fund a special project. How can you write a persuasive e-mail that will win his approval? It’s time to apply to college. How can you write an essay that will stand out? The mother of one of your co-workers has died. What’s the best way to express your condolences? 

Grounded in a commonsense approach, friendly and supportive, How to Write Anything is Internet-savvy, with advice throughout about choosing the most appropriate medium for your message: e-mail or pen and paper. At once a how-to, a reference book, and a pioneering guide for writing in a changing world, this is the only writing resource you’ll ever need.

A PRACTICAL GUIDE TO EVERYTHING YOU’LL EVER NEED TO WRITE—AT WORK, AT SCHOOL, AND IN YOUR PERSONAL LIFE.

• Need to know how to format your résumé for that job application?
• How do you write a cover letter that will stand out?
• How can you write a eulogy that will be a true honor to the deceased and comfort to the living?
• Wondering how to request a letter of recommendation for graduate school?
• Trying to craft a get-well note that will really help?
• Need tips to engage colleagues when you’re giving a presentation at work?
• How informal is too informal when instant messaging in the office?
• What do you write on the website for your small business?
• What should you say in a wedding invitation? Or divorce announcement?
• How do you write a birth announcement?
Contents:
Section I: The Writing Process
You Can Write Anything
Finding Your Process • Understand Your Purpose • Understand Your Reader • Brainstorm Your Content • Organize • Draft • Revise • Speed and the Spinner
Section II: E- writing and the Technology Revolution
Choose Your Weapon • To Write or Not to Write • If You Write • What about the Future?
The Process of E writing • Is Your Purpose Clear to You and Your Reader? • Is Your Message Tailored to Your Reader? • Revise, Revise, Revise • Make It a Habit • How to write Anything
Section III: The Entries
WRITING IN YOUR PERSONAL LIFE
The Basics • Announcement • Invitation • Congratulations • Thank-You Note • Apology • Holiday Family Newsletter • Love Letter • Fan Letter • Personal Journal • Get-Well Note • Obituary • Condolence Letter • Eulogy
Weddings and Births • Engagement Announcement • Wedding Invitation • Wedding Toast • Wedding Vows • Wedding Announcement • Wedding Congratulations • Wedding Thank- You • Birth Announcement • Baby Shower Invitation • Baby Gift Thank- You  
Personal Business • Complaint • Letter to a Neighbor • Letter about Jury Duty • Letter to Fight a Parking Ticket • Note to Your Child’s Teacher • Note on the Windshield • Note to Recover Lost Property • Classified Ad and Online Auction Listing • Receipt
Community Life • Editorial • Letter to the Editor • Fund-raising Letter • Appeal for Volunteers
Instructions • Note to a House Sitter, Babysitter, or Pet • Sitter • Recipe
Social Media • Personal Blog • Online Review • Facebook Status Update • Twitter
WRITING AT SCHOOL
The Basics • Note Taking • Outline • Summary • Annotated Bibliography • Research Paper • Presentation • Exam Essay Question
Core Writing Assignments • Personal Essay • Process Description Essay • Compare and Contrast Essay • Argumentative Essay • Interpretive Essay
Writing in the Sciences and Social Sciences • Science Project Logbook or Journal • Lab Report • Literature Review • History Essay
Writing in the Arts • Art Review • Performance Review • Book Review
Other Forms of Academic Writing • College or Scholarship Application Essay • Request for Recommendation • E-mail Teacher or Professor • Academic Résumé • Recruiting Letter • Athletic Résumé/Athletic Profile • Internship Letter • School Newspaper
Writing at Work
The Basics • Business E- mail • Request/Inquiry • Instant Message • Business Letter • Memo • Business Apology • Business Bio • Speech • PowerPoint Presentation • Questionnaire • Message of Introduction • Message of Commendation • Letter of Recommendation • Agenda • Business Meeting Announcement • Minutes
The Job Search and Human Resources • Job Description • Job Advertisement • Cover Letter for Résumé • Résumé • Interview Follow- Up • Job Candidate Rejection Letter • Job Offer Letter • Letter Accepting a Job Offer • Letter Declining a Job Offer • Letter Withdrawing from the Job Search • Performance Review • Resignation Letter • Termination Letter
Promotion and Public Relations • Brochure • Newsletter Article • Press Release • Testimonial • Website Copy • Business Blog • Facebook Status Update • Twitter
Reports • Basic Report Format • Transmittal • Executive Summary • Incident Report
Sales and Billing • Sales Letter • Sales Proposals • Invoice • Collection Letters 
About the Author:
Laura Brown, PhD, has taught writing to just about everyone—from corporate executives to high school students. Her expertise encompasses instructor-led training, individual coaching, classroom teaching, and e-learning development. She has more than twenty-five years’ experience providing training and coaching in business writing, and she has also taught composition and literature at Columbia University. She lives in New York.
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