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GTU Innovation Council brings in Unique Social Media Workshop on 2nd to 4th February 2015 (3 day workshop), Time: 10 AM to 05:30 PM to support Entrepreneurial Students of university
Schedule:
Day 1 – Morning Session: Participant Introduction
Introduction to Social Media Marketing, Content is the King! Creating, Engaging Content!
· How to use social Media to launch, position, and distribute your message?
· Foundation: Keyword search and Position by utilizing various Social Media Tools.
· Creating content in a variety of mediums - writing blog posts, engaging tweets or ideo/podcast/etc. Writing great headlines!
Day 1- Afternoon Session: Improving your Search Rankings with Social Media
By using ‘Keyword Search’ to own Social Media Platforms
· How to control the discussion, traffic feeds/ tweets?
· How to convert ‘Search Visibility to Social Success’?
· Again writing great headlines!
Day 2- Morning Session: Leveraging Your Audience to Increase Your Reach
· What makes people want to share? How to make your content shareable – both technically and psychologically.
· Social means sharing...Really?
§ Make it easy
§ Ask at the right time
· Social Proof....what and how?
§ How to build genuine Twitter followers?
§ Website- UI, UE, E-commerce, SEO, Adwords, Analytics
§ Build an Initial List...from Lead generation to Conversion!
Day 2- Afternoon Session: Optimizing and Measuring your Impact
· This section is focused on the Social Media metrics and analysis.
· Conversion Metrics like simple ‘Landing Page, web URL tracking, etc’
· Social Conversions: word of click, Email to share!
· What and when should you track?
Next Action Plan
· Preview of Feb Workshops
· Industry Internship Opportunities
· Social & Digital Media Job Opportunities
Interested participants can register at the given link: http://goo.gl/MjkLTi
For further assistance please contact at gic@gtu.edu.in
Kindly inform all your students about this workshop of GTU Innovation Council.
Sincerely,
Kaushik Akiwatkar
Gujarat Technological University (Innovation Council)
2nd floor, S4-C3, ACPC Building
LDCE Campus, Ahmedabad
GTU, Ahmedabad Campus
Note: Admission to workshop reserved on basis of first-cum-first to first 100 registered participants. Mail from our end will be sent on conformation of your seat on or before 1st of February 2015; 6:00 PM.