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CALL FOR PAPERS: 9TH SIMSR GLOBAL MARKETING CONFERENCE FROM 6TH TO 8TH JANUARY 2014

Dear Sir/Madam,
K.J. Somaiya Institute of Management Studies & Research (SIMSR) is pleased to announce the 9th SIMSR Global Marketing Conference, to be held from Jan. 6th to 8th 2014.  The conference is being organized in academic partnership with College of Business & Public Administration, California State University, San Bernardino, USA; and School of Management, Xiamen University, China.

The theme for the 9th SIMSR Global Marketing Conference is"Ubiquitous Marketing: Unwired Consumers ... Rewriting Rulebooks".

Important Dates:

  • Extended Abstract Submission : November 18th, 2013 ( Monday )

  • Communication of Acceptance of Abstract : November 25th, 2013 (Monday )

 

  • Conference Schedule:

Prof. A. Parasuraman will be conducting one-day workshop on the theme of "ACHIEVING COMPETITIVE SUPERIORITY THROUGH SERVICE EXCELLENCE AND CUSTOMER-CENTRIC TECHNOLOGIES".

Prof. A. Parasuraman ("Parsu") is a Professor and Holder of the James W. McLamore Chair in Marketing (endowed by the Burger King Corporation) and Director of PhD Programs at the School of Business, University of Miami. He obtained his Bachelor of Technology degree in 1970 from IIT-Madras and Master of Business Administration degree in 1972 from IIM-Ahmedabad, India. His Doctor of Business Administration degree, which he obtained in 1975, is from Indiana University, Bloomington, Indiana.
    • January 7th, 2014 ( Tuesday ): Conference Inaugural and Paper Presentation

    • January 8th, 2014 ( Wednesday ): Paper Presentation and Panel Discussion on “Doing Business in Africa“

  • Extended Abstract submission:
Abstracts are to be submitted in soft copy only onsimsrglobalmktg@somaiya.edu or simsrglobalmktg@gmail.com.
For details on guidelines for authors, submission rules, format etc. kindly refer to our CONFERENCE WEB LINK:  http://simsr.somaiya.edu/SIMSR/GlobalMarketingConference/HTML/

We are enclosing herewith the conference poster for your perusal. We solicit your cooperation in kindly circulating this conference information to other faculty members, industry professionals, management & doctoral students and other interested individuals known to you.

We look forward to your active participation in making this conference a grand success.

With best regards,

Prof. Vilasini Jadhav
Assistant Professor – Marketing
Member - Conference Organizing Committee
9th SIMSR Global Marketing Conference
Ubiquitous Marketing: Unwired Consumers ... Rewriting Rulebooks
Jan 6th to 8th 2014
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