| Author(s) | : | P. D. Chaturvedi | | | Mukesh Chaturvedi | ISBN | : | 9788131789353 | Imprint | : | Pearson Education | ©Year | : | 2012 | Release Date | : | 18/06/2012 | Binding | : | Paperback | List Price | : | INR 175.00 | Language | : | English |
| | | Description | This book is a sum total of more than 65 years of the authors' (combined) experience of teaching, training, researching and consulting in the areas of English language, report writing, technical writing, language skills, communication skills,presentation skills, negotiation skills, personality development and marketing communication. Therefore, most of the concepts, cases and application areas presented in this book are thoroughly examined and tested with a large variety of groups of students, executives and academics. The book deals with the concepts of communication—the defi nition, the nature, the process, and the barriers of communication upward, downward and horizontal communication and, eff ective communication—skills, objectives,approach and projecting.To facilitate the modern method of teaching a course like Business Communication, this book has been specially designed for student learning. Th e logical fl ow of topics and simple, interactive language should help the reader appreciate an idea, or a point, as well as the totality of the subject better. | | Features | - Adheres to the syllabi requirements of the Gujarat Technological University
- End of chapter exercises to assist students in learning.
- Previous year solved university question paper's
- Provides conceptual clarity with the help of examples
- Customized content to suit students needs
|
|
| | Contents | 1. EffectiveCommunication in Business 2. Strategies for Successful Listening and Speaking 3. Strategies for successful interpersonal communication 4. Forms of Communication in Written Mode |
|
| | About the Authors | Dr P. D. Chaturvedi, former Professor of English and Head of the Department of Languages at Birla Institute of Technology and Science (BITS), Pilani, is an advisor at DAV Institute of Management, Faridabad. He was the head of the English department at NAS College, Meerut, from 1952 to 1965. Between January 1981 and August 1982, he was on Government of India's Foreign Assignment Service Deputation at the University of Al-Mustansiriyah, Baghdad.
Dr Mukesh Chaturvedi, Professor, Birla Institute of Management Technology (BIMTECH), Greater Noida, has also taught in MDI Gurgaon, XLRI Jamshedpur, and BITS, Pilani. He has been Founder Director of the Amity Centre for CRM, Amity Business School, Noida; Director, Asia-Pacifi c Institute of Management, Delhi; and Acting Director, IMT Ghaziabad. Dr Chaturvedi has also been a visiting faculty at Rouen Business School, France, and IIM Ahmedabad. Dr Chaturvedi received his MMS degree and Ph.D. from BITS, Pilani. He is also an alumnus of the prestigious International Visitor Program of USIA, Washington, D.C.
Research Methodology : For Gujarat Technological University, 1/e | | | | Author(s) | : | Naval Bajpai | ISBN | : | 9788131789360 | Imprint | : | Pearson Education | ©Year | : | 2012 | Release Date | : | 18/06/2012 | Binding | : | Paperback | List Price | : | INR 299.00 | Language | : | English |
| | | Description | This book provides an opportunity to understand the crux of research methodology in a scientific and systematic manner. It is designed to meet the requirements of students of Gujarat Technological University with a solved university question paper. The focus on interpretation rather than computation develops competencies that will aid students in their future careers as managers. | | Features | - Adheres to the syllabi requirements of the universities of Andhra Pradesh
- Concepts explained with the help of step-by-step illustrations
- Solved university question paper
- Solved illustrations as well as chapter-end exercises for student's assistance.
- Customized content to suit students needs
|
|
| | Contents | - Business Research Methods: An introduction
- Business Research Process Design
- Measurement and Scaling
- Questionnaire Design
- Sampling and Sampling Distributions
- Secondary Data Sources
- Data Collection:Survey and Observation
- Experimentation
- Fieldwork and data presentation
- Statistical Inference:Hypothesis testing for Single Population
- Statistical Inference:Hypothesis Testing for Two populations
- Analysis of variance and Experimental Designs
- Hypothesis testing for Categorical Data(Chi Square Test)
- Correlation and Simple linear regression analysis
- Multivariate analysis-I:Multiple Regression analysis
- Multivariate Analysis-II:Discriminant analysis and conjoint analysis
- Multivariate Analysis-III:factor analysis, cluster analysis, multidimensional scaling, and correspondence analysis
- Presentation of result: Report Wrting
|
|
| | About the Author | Naval Bajpai, Associate Professor IIM Raipur |
|
|
|
|
|
|
|
|
|