20140502

Bacardi

Dear Madam/Sir,

I feel immense pleasure in inviting you to the “ICSSR Sponsored International Conference on Shifting Paradigms in Applied Economics and Management: Course Correction” during 1^st -2^nd August, 2014 at School of Business, Faculty of Management, Shri Mata Vaishno Devi University, Katra, Jammu and Kashmir.

The conference aims at initiating an in-depth and comprehensive debate and deliberations of acceptable standards regarding present status, challenges and issues confronting the present Indian economic environment and management system in relation to and in context of present global economic scenario. The two-day international conference is expected to strive to bring academicians, researchers, business managers, professionals, practitioners, scholars and policy makers together on one platform, for exchange and sharing their experiences, ideas and research results, related to different aspects of Applied Economics and Business Management.

One soft copy of the research paper in Microsoft Word will have to be submitted to the Conference Organizing Secretary by June 15, 2014. The electronic version of the paper should be e-mailed to: pabitrakumarjena@gmail.com or pabitra@smvdu.ac.in.

I feel pleased to seek your substantive participation in the said conference. All submitted papers will be subjected to a blind review process. The best three papers shall be selected by a panel of experts for award. Selected research papers will be published in the form of a book with ISBN Number as an edited book by an Indian publisher of national repute.

Delegates (one person per paper) will be reimbursed travel expenses as per the established ICSSR norms and availability of funds on submission of the tickets in original. Sharing accommodation shall be arranged for the registered delegates..

IMPORTANT DEADLINES AND DATES

Submission of Extended Abstract : 15^th May, 2014

Confirmation of Abstract: 25^th May, 2014

Submission of Full Paper : 15^th June, 2014

Confirmation of Full Paper : 22^nd June, 2014

Conference Dates: 1^st -2^nd August, 2014

Please do not hesitate to contact us if you have any queries about the conference. For your convenience, we have enclosed herewith the details of the conference. You are also requested to visit www.smvdu.net.in to get the conference details and for further updates.

Please circulate this information among your colleagues and students for a wider participation.

Thanking you,

Pabitra Kumar Jena

Conference Organizing Secretary

Assistant Professor

School of Business, Faculty of Management

Shri Mata Vaishno Devi University

Katra-182 320, Jammu & Kashmir

E-mail: pabitrakumarjena@gmail.com OR pabitra@smvdu.ac.in

Mobille Number-09419214167 OR 0 979763

Conference Brochure.pdf

The Rum Diaries (in pictures): Bacardi posters from 1920s to 1999 tell 150-year-old story of the man behind the rum

By Paul Donnelley

Published: 13:47 GMT, 26 April 2014 | Updated: 15:17 GMT, 26 April 2014

Bacardi have released a series of seven postcards to celebrate more than 150 years of its signature rum.

The company has opened its archives to reveal some fascinating facts behind the spirit that is the basis for some of the world’s most famous recipes including the Mojito, Daiquiri, Piña Colada, and Cuba Libre.

Founded in 1862 in the city of Santiago de Cuba by Don Facundo Bacardí Massó, BACARDÍ rum is still owned by the Bacardi family today.

Bacardi is the basis for some of the world¿s most famous recipes including the Mojito, Daiquiri, Piña Colada, and Cuba Libre

This postcard was produced in the 1940s to promote Bacardi

The bat is the symbol of Bacardi and this advertisement shows the bat flying from Cuba to the United States. In 1960 the Bacardi family were evicted from Cuba

From earthquakes, fire, wars and revolutions; to U.S. Prohibition and being exiled from Cuba – the Bacardi family triumphed against the odds to create the refined, light-bodied rum that is familiar today.

Members of the Bacardi family fought three Cuban wars of independence and in 1960 had all of their assets, distilleries and even family homes confiscated.

Rum in the 19th century was considered nothing more than sugary firewater, Don Facundo spent 10 years adding steps and craftsmanship to create a light-bodied smooth drink.