20140504

Cases in Business Marketing

Table of Contents   McGraw-Hill Education (India) Private Limited B-4, Sector – 63, Noida- 201 301 Tel: +91-120-4383485 Fax: +91-120-4383401-403 URL: www.tatamcgraw-hill.com Cases in BUSINESS MARKETING Price Rs.450 /-  ISBN: 9781259026560 Pages:444  Cases in Business Marketing aligns with the need of emerging business education. Cases in Business Marketing aligns with the need of emerging business education. The focus of the cases is on contemporary management thinking and subject-areas that reflect the real business marketing issues. The cases are written to make the readers discuss, strategize and implement policies/methods of resolutions.  Authors  Pramod Paliwal School of Petroleum Management, P.D.     Petroleum University, Gandhinagar Ramendra Singh,IIM Calcutta  Sudhir Yadav  School of Petroleum Management, P.D. Petroleum University, Gandhinagar  ABC Limited: CRM and the Unfiltered Voice of Customers Infosys® Technologies Ltd.: Growing share of A Customer’s Business Kartik Oil Engines Limited Bucking the Trend The Bharat Times and Its Vendors: Distribution Relationships in the Newspaper Industry Indian OPD Industry—Orbiting its Way to the Core Assessing Market Opportunities for Marine Transportation Fuel Sparkle Edusolutions: Business Marketing by Startup Firms Meher Enterprises Prime Transport Limited: Exploring Long-Term Relationships in Logistics Industry Chaff Cutter Cluster of Samalkha – Marketing Assistance to Enter Gujarat Market Jaysynth Dyestuff (India) Ltd. Destination Marketing: Insights from Vibrant Gujarat The Morning India: Managing Value in Business Outsourcing Relationship with Akzo-HR Legal Issues in Business-to-Business Buying and Selling: The Case of Methotech Yescon Engineering—Marketing of Manufactured Material and Parts Gujarat Hardware (A) 18.  Customers’ value Expectations and Suppliers’ Value Propositions in Developing new services and Relationships: Feedback from our esteemed reviewers:  Cases in Business Marketing is a welcome addition to the important area of Business Marketing. While numerous theories have been put forward geared towards understanding markets there is a paucity of good case studies giving best practices and real-world examples. I read the book with extraordinary interest and can say without any hesitation that the quality of writing, depth of issues raised and the amount of supportive material provided in every case is truly exemplary. The book is an invaluable resource for teachers, students and practitioners of business marketing. I would very enthusiastically recommend it to my colleagues!                                                                                                                                                          -Dr. Raghunath Singh Rao,                                                                                                               Faculty of Marketing; McCombs School of Business,                                                                                                                                              University of Texas at Austin, USA   It is heartening to see that post liberalization, scholars, practitioners and even media has expressed tremendous interest in researching and analyzing marketing trends and issues in various sectors that deal with intermediate users. An important way to learn rules of the B2B marketing games is to discover from others' experiences. The insight available in Cases in Business Marketing will enable boththe students and executives to appreciate the essence of Business Marketing.                                                                                                                                                                              -Mitul Thakkar,                                                                                                                                                                Principal Correspondent                                                                                                                                                                        The Economic Times   Foreword by:   Dr. Jagdish N. Sheth                                 Emory University, USA Highlighting Features Varied industries such as ITES, Newspaper/media, Natural Gas Distribution, Catering Services and Marketing Consultancy among others have been cited to provide an all-round perspective to the subject. Material in Indian context – The cases are India-centric and therefore are true to the market-situations prevalent in India.



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